DETROIT TIGER FANS!
For full access to all our areas, please register (free), there are areas that do not show up until you register and log-in.

DETROIT TIGER FANS!

A place for Detroit Tiger Fans to come together for a bit of fun
 
HomeHome  CalendarCalendar  FAQFAQ  SearchSearch  RegisterRegister  MemberlistMemberlist  UsergroupsUsergroups  Log inLog in  
Please log in and join in the fun of game day threads (GDT) and in overall Tigers chat.
CONGRATS TO CABRERA AND HUNTER on winning 2013 Silver Slugger Awards!
DETROIT TIGERS - 2011, 2012 & 2013 AL CENTRAL DIVISION CHAMPS!

Share | 
 

 Comerica Fountain shows support of automakers

Go down 
AuthorMessage
GoGetEmTigers
DTF1 ADMINISTRATOR Detroit Tiger
DTF1 ADMINISTRATOR Detroit Tiger
avatar

Female
Number of posts : 57424
Age : 58
Location : Eastern Ohio, near Wheeling WV
Favorite Current Tiger(s) : JV, Hunter, Jackson, Porcello, Avila (really ALL of em!)
Reputation : 20
Registration date : 2007-10-05

PostSubject: Comerica Fountain shows support of automakers   Thu Apr 09, 2009 1:52 am



Fountain shows support of automakers
Center field at Comerica offers message to Big Three

By Jason Beck / MLB.com

04/08/09 8:25 PM ET

TORONTO -- For years, the center-field fountain at Comerica Park was a symbol of the strength of General Motors. Now that the auto industry and its home base are going through tough times, the fountain has become a symbol of the Tigers' support.

When Detroit opens its home schedule Friday, the fountain will not have a corporate sponsor. Instead, it'll have a message: "The Detroit Tigers support our automakers," with the emblems of all three American automakers along the top.

At a time when corporate sponsorships across the sporting world are being stretched by the economic downturn, it's a free gesture from Tigers owner Mike Ilitch that's gaining national attention while Michigan and the automakers try to move forward to better days ahead.

"I wanted to help," Ilitch said in a statement Wednesday. "I kept asking myself, 'What can I do to help?' I've always viewed GM, Ford and Chrysler as pillars of strength in our community, and I understand the ups and downs that a business must endure. To me, it's a small way of showing our support and saying thank you for all the times they've been there for this community."

While baseball and the auto industry have been intertwined for years, from sponsorships to advertising on game broadcasts, that relationship is particularly close to the Tigers. With GM, Ford and Chrysler all based in the area, the team has benefited from their success, not to mention the well-being of a fan base that has always included many autoworkers.

That relationship grew closer when the Tigers moved into Comerica Park in 2000. GM signed an agreement to advertise on the most visible piece of architecture in the ballpark, the giant fountain beyond center that shoots out giant bursts of water during games. Not only were all of GM's brand logos displayed, the fountain included platforms to put new automobile models on display. It was impossible to miss on national television when Detroit hosted Major League Baseball's All-Star festivities in '05 and the first two games of the World Series in '06.

The sponsorship was expected to last through at least this year. With GM on the verge of potential bankruptcy, needing federal funds to keep operating in the short term and looking to cut costs, the company decided last fall to significantly reduce all aspects of its marketing, from celebrity spokespeople to sponsorship deals.

With that in the mind, GM told the Tigers after last season that it would exercise an option to pull out of the sponsorship deal. The team kept in touch on potential deals over the winter, but the economy for GM and others was tough.

Knowing what was going on, Ilitch stepped in and made a choice he felt was right, even if it wasn't easy: Make it a message, not a deal. No sponsors, just thanks.

"It was completely Mr. Ilitch's decision," Tigers spokesman Ron Colangelo said. "It was a community decision and not a business decision."

General Motors remains in the center of the design, but it now includes Chrysler and Ford on either end. The message runs underneath.

The redesign first caught attention last weekend, when the NCAA men's basketball Final Four came to town across the street at Ford Field. The ballpark hosted several activities over the weekend as Detroit hit the national sporting stage.

The team has received messages from fans all week. Now that the Tigers are about to head back home, it's about to get even more attention.

"The message from the public has been very encouraging," Colangelo said. "They've been very appreciative."

The automakers' pain -- and in turn, that of many autoworkers -- is understandably reflected at the ballpark. After setting franchise attendance records over the past few years, the Tigers have announced several promotions and deals for this season designed to give fans more value for their dollar.

Jason Beck is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.


“It takes pitching, hitting and defense. Any two can win. All three make you unbeatable.”    
–Joe Garagiola
Back to top Go down
View user profile http://alwaysatiger.forumotion.com
catbox_9
DTF1 ADMINISTRATOR Detroit Tiger
DTF1 ADMINISTRATOR Detroit Tiger
avatar

Male
Number of posts : 22295
Age : 30
Location : Paso Robles, California
Favorite Current Tiger(s) : Justin Verlander
Reputation : 17
Registration date : 2007-10-05

PostSubject: Re: Comerica Fountain shows support of automakers   Thu Apr 09, 2009 2:08 am

That's a nice gesture. I'm not a big fan of advertising in stadiums, but for an ad this is pretty decent.


Coming Soon: A better signature!
Back to top Go down
View user profile
swiss_tiger
Erie SeaWolf
Erie SeaWolf
avatar

Male
Number of posts : 1760
Age : 47
Location : Switzerland
Favorite Current Tiger(s) : Inge, Inge, Inge and hhmmm Inge. ;-)
Reputation : 2
Registration date : 2007-10-05

PostSubject: Re: Comerica Fountain shows support of automakers   Thu Apr 09, 2009 5:41 am

Cool thing!
Check out the picture posted: the cars above the fountain are missing.
Nothing to aim at for Cabrera! :haha:
Back to top Go down
View user profile
bobrob2004
DTF1 MODERATOR
Detroit Tiger

DTF1 MODERATOR Detroit Tiger
avatar

Male
Number of posts : 10646
Age : 32
Location : Warren, MI
Reputation : 12
Registration date : 2007-10-05

PostSubject: Re: Comerica Fountain shows support of automakers   Thu Apr 09, 2009 10:44 am

catbox_9 wrote:
That's a nice gesture. I'm not a big fan of advertising in stadiums, but for an ad this is pretty decent.

Is it really advertising if they aren't sponsoring? I mean, the Tigers aren't making any money off of it.


bow Z. Miner
Back to top Go down
View user profile
TrammMan
New York Yankee
New York Yankee
avatar

Male
Number of posts : 90
Age : 40
Location : Toledo Ohio
Favorite Current Tiger(s) : Granderson- NON TIGER Carlos Pena
Reputation : 1
Registration date : 2008-02-15

PostSubject: Re: Comerica Fountain shows support of automakers   Thu Apr 09, 2009 12:41 pm

who cares. how about retiring some of those numbers and making statues for some tiger greats.

like them doing this is going to make people run out and buy cars with money they dont have

austin
Back to top Go down
View user profile
GoGetEmTigers
DTF1 ADMINISTRATOR Detroit Tiger
DTF1 ADMINISTRATOR Detroit Tiger
avatar

Female
Number of posts : 57424
Age : 58
Location : Eastern Ohio, near Wheeling WV
Favorite Current Tiger(s) : JV, Hunter, Jackson, Porcello, Avila (really ALL of em!)
Reputation : 20
Registration date : 2007-10-05

PostSubject: Re: Comerica Fountain shows support of automakers   Thu Apr 09, 2009 12:52 pm

Even if people have the money, they are not buying cars.

Ilitch is not doing this just to sell cars, but as a token of support for the companies and their employees survival.

Right now, I think the survival of the big three, and the jobs of their employees mean more than some statues and the retiring of some player numbers.


“It takes pitching, hitting and defense. Any two can win. All three make you unbeatable.”    
–Joe Garagiola
Back to top Go down
View user profile http://alwaysatiger.forumotion.com
gs78
Detroit Tiger
Detroit Tiger
avatar

Male
Number of posts : 27687
Age : 39
Location : Trashy Park Michigan
Favorite Current Tiger(s) : Dontrelle Willis, Brandon Inge, Maggs, Verlander, Granderson, Pudge and Todd Jones
Reputation : 9
Registration date : 2007-10-06

PostSubject: Re: Comerica Fountain shows support of automakers   Thu Apr 09, 2009 6:39 pm

TrammMan wrote:
who cares. how about retiring some of those numbers and making statues for some tiger greats.

like them doing this is going to make people run out and buy cars with money they dont have

austin




Nod
Back to top Go down
View user profile
Sponsored content




PostSubject: Re: Comerica Fountain shows support of automakers   

Back to top Go down
 
Comerica Fountain shows support of automakers
Back to top 
Page 1 of 1
 Similar topics
-
» Movember Gift- Support & Sponsorship Request Letter 2010
» Name Game TV Shows
» 2011-12 US TV Shows
» Football League Away Support
» favourite 70's tv shows

Permissions in this forum:You cannot reply to topics in this forum
DETROIT TIGER FANS! :: Tiger Talk :: Breaking News-
Jump to: